What does your brand guide tell you? Or what is it at all?
TL;DR a brand guide tells how everyone in your organization should represent your brand.
At Plover, we help small businesses like yours build a solid foundation for your brand strategy. Knowing what your brand is about will set the tone for your marketing efforts. This saves you a lot of time and energy in the long run.
What are the components of a good brand guide?
Your brand guide should be more than a set of colors and fonts put together and some vague explanation behind the concept. It should be a fundamental piece of your strategy that’s easily understood by everyone in your organization.
It’s built with the customers in mind.
Before working on anything, we take the time to understand the customers with your help.
Who are they? What do they look like? How can we make our brand more relatable to them? These are just among the questions you should be asking yourself when building your brand’s story.
With our help, we can help you and your team understand them more by building their personas and doing extensive research so you understand them better.
It helps you find your position in the market.
For some years now, the market has become more and more accessible to everyone. You can purchase almost anything through the internet and your customers may not even come from your local neighborhood anymore.
What does that mean for your small business? It means that while you have access to a wider market, you are also threatened by bigger fish in your industry.
Our brand guide will help you put your best foot forward in a global market. We’ll study best practices from global leaders in your industry and look into your direct competitors, too!
It gives you direction for your marketing efforts.
Branding is more than just the logo, it’s your brand’s story, your edge, your voice, and everything that makes it relatable for your customer.
Knowing this helps you achieve a strong and consistent message to your audience. Notice anything about the big brands? Their ads, displays, messages look and sound all the same. This kind of familiarity is what helps them develop a strong relationship with their customers, and it’s what we’ll help you achieve.
Ready for step one? Contact us now for a free consultation.